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🌍 1-Year Training Programme: Kenyan Web Entrepreneur Empowerment

Original price was: $7,500.00.Current price is: $6,900.00.

Description

Conducted by AllMyBusiness LLC (Switzerland)

🎯 Programme Goals

  1. Build entrepreneurial capacity for a sustainable livelihood in digital services/products.

  2. Enhance professional web skills through practical education and mentoring.

  3. Develop a real business model including a marketing plan and functional web presence.

  4. Enable independent earning through freelancing, web services, or digital product sales.


πŸ“… Programme Structure

Phase 1 – Orientation & Foundation (Month 1–2)

  • Initial Assessment: Identify trainee’s current skillset (design, coding, content, marketing, etc.).

  • Personal Development Plan: Define strengths, learning needs, and business goals.

  • Training Modules:

    • Introduction to digital entrepreneurship

    • Business basics (finance, client communication, project management)

    • Overview of digital business models (services, products, affiliate, dropshipping)

Outcome: Clear personal roadmap & understanding of digital economy opportunities.


Phase 2 – Skills Development (Month 3–6)

  • Core Training (tailored to trainee’s profile):

    • Web design & development (WordPress, WooCommerce, Shopify, HTML/CSS basics)

    • Digital marketing (SEO, content, social media, paid ads basics)

    • E-commerce fundamentals (product listings, dropshipping, digital product sales)

    • Customer relationship tools (CRM basics, email marketing, automation)

  • Weekly Assignments: Practical exercises on small demo projects.

  • Mentorship Sessions: Bi-weekly online calls with Swiss experts.

Outcome: Improved digital skills, portfolio pieces, and confidence in tools.


Phase 3 – Business Plan & Marketing Strategy (Month 7–8)

  • Business Modelling: Define services or products trainee will sell.

  • Marketing Plan Creation:

    • Market research & positioning

    • Brand identity & unique value proposition

    • Sales funnel & outreach strategy (LinkedIn, social media, website)

Outcome: A written Marketing & Business Plan.


Phase 4 – Web Presence & Shop Creation (Month 9–11)

  • Web Project Development:

    • Build a professional website or web shop (domain, hosting, branding).

    • Integrate payment systems (M-Pesa, PayPal, cards).

    • Create initial content (portfolio, blog, service/product descriptions).

  • Soft Launch & Testing:

    • Deploy to live environment

    • Test usability, checkout, SEO indexing

    • Peer & mentor feedback

Outcome: Fully functional website/shop ready to attract customers.


Phase 5 – Graduation & Sustainability (Month 12)

  • Pilot Campaign: Execute a real marketing campaign with small budget (social media ads or SEO outreach).

  • Revenue Test: First sales or service contracts signed.

  • Final Review & Certification: Present results, receive Swiss-backed certificate.

  • Post-Programme Support: Option for continued collaboration with AllMyBusiness LLC as a freelancer or local partner.

Outcome: Entrepreneur launches a sustainable digital business and has tools for future growth.


πŸ“– Additional Elements

  • Learning Resources: Access to online courses, templates, CRM/ERP demo tools.

  • Peer Network: Connect with other African and European trainees.

  • Ongoing Mentoring: 6 months post-programme check-ins.

  • Sustainability Approach: Focus on scalable digital services/products (low investment, high growth potential).


🌟 Expected Impact

  • One empowered Kenyan entrepreneur with:

    • A professional website/shop

    • A clear marketing plan

    • A defined digital service/product offering

    • Practical skills to sustain independent income

 

Trainee Selection Process

When the programme is funded, the selection of the entrepreneur trainee will be made in collaboration between AllMyBusiness LLC and the funding partner. This ensures transparency, alignment with impact goals, and that the right candidate is chosen for maximum success.

Selection Options

  1. Funder-Driven Selection

    • The funding partner nominates or recommends a candidate from their network, community projects, or target group.

    • AllMyBusiness LLC conducts an initial skills and motivation assessment to confirm suitability.

  2. AllMyBusiness LLC-Driven Selection

    • AllMyBusiness LLC identifies potential candidates through its Kenyan network, local partners, or open applications.

    • The funder is involved in the final approval to ensure alignment with their objectives.

Criteria for Trainee Selection

  • Motivation & Commitment: Strong willingness to build a sustainable business.

  • Basic Digital Literacy: Familiarity with computers and internet use.

  • Entrepreneurial Potential: Interest in offering web services, freelancing, or digital product sales.

  • Financial Responsibility: Ability to contribute a small amount (if not fully sponsored) and commitment to revenue-sharing.

Benefits of Co-Selection

  • Ensures that funder goals (e.g., supporting women, youth, or specific communities) are met.

  • Guarantees that AllMyBusiness LLC can provide relevant mentorship tailored to the trainee’s skill level.

  • Builds a sense of ownership and accountability for all parties involved.

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